Cloud accounting & technology

Technology is the servant not the master

Author: Michael Austin | 8 August 2025

Technology is the servant not the master – despite what the accounting software and AI developer community would have you believe.

However, if you’re a CEO and you want to upgrade your finance function to match the needs of your business, the thought process to follow is refreshingly simple and as old as the hills:

  1. Figure out what you’re trying to achieve
  2. Find ways of making it happen

Figure out what you’re trying to achieve

The questions to ask will include:

  1. what information does your business need? (P&L, cashflow, margins, receivables etc.)
  2. who needs it?
  3. how often?
  4. what outcomes and improvements do you expect will come from the information?

Find ways of making it happen

We do a lot of work with business on Finance Transformation which we think about as aligning your finance function with the current and future needs of your business.

Whatever the current size and composition of your finance team there are typically three areas to look at:

  1. people
  2. technology
  3. workflows

Technology is a key part of the mix but it’s only part of the mix.


Technology is the servant not the master – but it can serve you well

Most businesses already have a lot of technology floating around so the first question to ask is:

Cloud accounting software is very powerful but I’m often astonished that businesses simply don’t use their chosen software to its full potential – Why don’t businesses make better use of accounting software?


Technology can certainly do a lot of the heavy lifting for you which will save a lot of time and money.

There are some excellent apps that handle document management and accounting (such as Dext and AutoEntry) and it’s usually possible to link e-commerce and payment sites to your cloud software.

Find the right mix of technology and people that ensures all of the data that needs to be processed is processed accurately and on time.


Sometimes you can’t get all of the financial information you need from your finance system – there may be reports and analyses you’d like to see which require data sets to be compared, merged or re-organised to give you the insight you need.

At a simple level, a spreadsheet will often be more than adequate for creating a cashflow model and pivot tables and Microsoft’s Power Query are worth investigating for combining and analysing data.


The bottom line

Do you want a clearer view of the financial information your business needs and how to generate it?

Call Michael Austin on 020 7125 0270 or email info@bluedotconsulting.co.uk and let’s have a free-of-charge chat about your business.

Michael

Related links:

Are the accounting software people inventing their equivalent of 3D TV?

Accounting apps – less is more

Finance transformation


Our work with clients across Central, West and South-West London gives us a close-up view of how businesses in areas like Fulham, Hammersmith, Richmond, Putney, Wandsworth, Kensington and Chelsea are adapting and growing. If you’d like to explore how these insights could apply to your business, we’d love to hear from you.

© Blue Dot Consulting Limited, Chartered Accountants, Bedford House, Fulham Green, London, SW6 3JW

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We don’t believe in forms, we believe in talking to people, finding out your needs and tailor-making a solution just for you.

Give us a ring on 020 7125 0270 or email us at info@bluedotconsulting.co.uk

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