Know your numbers, don’t get lost in the fog

The technology doesn’t change the essentials and there is a real danger that businesses can get so caught up in the “how”, the graphs and the apps that they forget the real point of why they want the numbers in the first place.

There’s a lot of marketing noise about how rapidly technology is changing the way accounting gets done.

We know. We’re completely in the cloud and it makes a big difference to our clients and us.

But the technology doesn’t change the essentials and there is a real danger that businesses can get so caught up in the “how”, the graphs and the apps that they forget the real point of why they want the numbers in the first place.

Too many businesses are lost in the fog.

Five financial essentials

If you’re running a business can you answer these five questions?

  1. How is your business performing?
  2. How could it perform better?
  3. Who owes you money?
  4. Who do you owe money to?
  5. What is your cashflow like?

You need reliable answers to these questions to be readily available.

If you don’t have them then something needs to change.

Accounting software

It might be a software issue – we still see sizeable businesses running their accounts in spreadsheets.

Get some proper accounting software – there’s a lot of it about!

It might be a software issue – you’ve bought the software, they said it was easy to use, just like riding a bike, but actually no-one in your company knows how to use it properly.

Get some training!

Accountants

You might have accounting staff or a freelance bookkeeper, it’s quite likely you have an external accountant. But you’re still lost in the fog!

Change the people – improve them or lose them!

An MD’s cry from the heart

We’re working with an MD. She has a decent business, two or three staff, happy clients, made it through some difficult times and wants to kick on. She rang me because she doesn’t have reliable numbers and doesn’t know what to do.

In her case the bookkeeping has been poor and the accountants (gold medalists at non-responding) have barely shown up to make things right.

At least in this case the MD knew she was lost in the fog; we fixed it for her and gave her the clarity and peace of mind she was looking for.

How about you?

Let the fog clear – give me a call on 020 7125 0270

Michael

Related links:

Management information

Is my accounting any good?

Set up an accounts calendar for your business

Business growth – the financial essentials

“A sprat to catch a mackerel” can easily turn in to a sprat to catch plankton!

A client of ours, long-established as a one-man company, is about to win several large contracts. Clearly this is very good news, but not without risks and pitfalls.

Our guy, both excited and nervous about what the future holds, came in for a chat.

Time to discuss the financial essentials of business growth and there are three important areas to consider:

  1. Profitability
  2. Cashflow
  3. Staffing

Profitable business growth

Do your sums and make sure that when you pitch for new work (and re-pitch to renew existing contracts) you are making a decent margin.

There’s not much point in winning low margin work and no point at all in winning unprofitable work.

“A sprat to catch a mackerel” can easily turn in to a sprat to catch plankton!

Cashflow

Cashflow is so important. Get into the habit of putting your invoicing schedule and payment terms into your proposals and get them agreed upfront.

If you don’t do this then you’re likely to get cashflow difficulties but if you agree invoicing and payment terms upfront then you are likely to get paid when you want and you have a good stick to beat the client with if they try to pay slowly.

If you can, set-up all your clients on a direct debit service like GoCardless – it’s a credit control game-changer.

Cashflow during a period of growth is vital because when you grow you need more resources – typically people – and your staff, HMRC and the suppliers of the additional goods and services you buy will want to be paid.

The downward spiral is when you have to pay your suppliers well in advance of getting paid.

At one level this lack of funding simply inhibits growth but more extremely this is what causes so many growing businesses to go bust.

Staffing

Staffing was particularly important in this case because our client is on the cusp of hiring his first employee. And in a few months his second.

Hiring the right people at the right level of pay (plus employer’s national insurance and pension contributions) and then making sure you always have the funds to make the payroll and tax payments is not easy.

You can build in some contractual safety nets – a probationary period and then a relatively short notice period – just in case things don’t work out.

And, although you will have advertised for a self-starter with pots of initiative, in reality you have to make time to train, supervise and help your new staff.

With a great deal going on, it still makes sense to make sure your business is being stretched (but not breaking) before you bring in your next person.

All in all, an exciting time for our client, but lots of change and much to manage. And guess what? It doesn’t really ever stop if you want to keep on growing.

So the lesson is to learn how to manage successful growth early on and keep applying the same disciplines as you get bigger.

If this sounds a little like your business and you’d like a helping hand, call Michael Austin on 020 7125 0270 or email info@bluedotconsulting.co.uk and let’s have a free-of-charge chat about your business.

Michael

Related links:

Bookkeeping, accounts and tax for a one-person company

Cashflow – sit down, have a cup of tea and let’s mend your business

Profit improvement

© Blue Dot Consulting Limited

Chartered Accountants – Bedford House, Fulham Green, London, SW6 3JW