How to improve cashflow and make more money

To keep cashflow grounded in reality, go backwards for six months to see what the actual cashflows have been before you go forwards and model the future.

Knowing how to improve cashflow is always important and as we continue to live and to trade in uncertain times, cashflow management is even more important.

We also face a very difficult banking climate which puts a huge premium on self-reliance, being the master of your own cashflow destiny and not having to look to your bank for funding.

So here are five ways to improve cashflow and make more money.

1. Cashflow model

Build a simple cashflow model in a spreadsheet, which might look a little like this:

Stay grounded in reality, go backwards for six months to see what the actual cashflows have been before you go forwards and model the future.

Update the model each month with the actual cashflows for last month and any modifications to what you think the next few months will bring.

Use the cashflow model to identify changes you can make across your business that will bring more money in.

If you are a borrower, share your cashflow model with your business bank manager early on so they can see the steps you are taking to manage cashflow and you can identify future pinch points and manage them together.

2. Credit management and control

If you offer credit to customers can you use a direct debit service such as GoCardless?

Credit management starts with trying not to market to customers who are bad credit risks or slow payers and ends with consistently getting paid in good time.

You have to pay attention to credit control because otherwise cashflow suffers, costs rise, stress increases and your business might fail.

We have a number of blogs on credit management that you might find useful.

3. Improve margins

The more profit you make from each sale, the more money you make. So, review your prices and your costs of sale to see where improvements can be made. Be competitive, but that is not necessarily the same as keeping prices low.

If every £100 of sales you make can generate an extra £5, how much more money will come into your business?

See our blog on profitable pricing.

4. Reduce overheads

How to improve cashflow – spend less money!

Every pound of overhead is a pound of cash that goes out of the door.

Review your overheads to make sure you are not spending more than necessary and also to ensure you are getting value for money spent.

5. Phase payments to creditors

Some payments, particularly quarterly ones like VAT, rent and lease payments, can fall to be paid at the same time, creating a difficult pinch point every three months.

Can you change the months in which these payments are made so they are phased more smoothly and put less pressure on your cashflow?

For example, you can you ask to change your VAT quarter to move the VAT payment to another monthly cycle.

By staying on top of your cashflow, you will be able to grow your businesses without relying on or borrowing as much money from your bank.

You earn more or pay less interest, you can re-invest the cash generated in growth or by rewarding key staff and you have more time to concentrate on running your business – doing what you should be doing!

Michael

Related links:

Cashflow

Why two bank accounts are better than one

Get paid quicker – 5 ways to avoid bad credit risks

Do you remember when we had to do a daily cashflow forecast?

We could see what the cashflow would look like if the money came in late – the day when the overdraft limit would be exceeded and by how much.

We really did have to run a daily cashflow forecast for a business.

The business was in its infancy, maybe a couple of years old. It’s main expenses were people and premises and its revenue came from the delivery of consultancy projects.

The costs were pretty consistent but the projects were lumpy, some didn’t finish when they should and some of the clients took their own sweet time over payment of invoices.

There was an overdraft facility and it was well-used.

And it was about to be breached!

The daily cashflow forecast

So we built a simple Excel cashflow forecast in which each column was a day. We only needed it to run for two months in to the future.

Some outgoings we knew would happen on specific days – paying the staff, the PAYE/NI payment, lease direct debits and rent.

Some outgoings we had greater control over – such as paying the overhead suppliers (including the very helpful accountants!)

And the “known unknown” was when clients would pay their invoices.

We knew when they should pay and we could see what the cashflow would like if the money came in when we expected it.

And we could see what the cashflow would look like if the money came in late – the day when the overdraft limit would be exceeded and by how much.

And we could see when the bank balance should come back to be within the overdraft limit.

The right tools for the job

It turned out OK.

We kept in touch with the bank (in those days banks had people you could talk to), current projects were completed and new projects were won.

The business emerged fighting-fit for the future.

But it could have been very different if the daily cashflow forecast wasn’t there to help navigate the business through a period of turbulence to a safe harbour.

The daily cashflow forecast episode was well over a decade ago. The business survived, flourished and is now a multi-million turnover, international management consultancy.

We do like a happy ending!

And if it happened again today?

In today’s landscape we have plenty of apps but fewer bank managers.

But in similar circumstances I’d do the same again – build a simple daily cashflow forecast using Excel.

And keep it running until the danger has passed.

Cashflow an issue? Call Michael Austin on 020 7125 0270 or email info@bluedotconsulting.co.uk and let’s have a free-of-charge chat about your business.

Michael – @bluedotmichael

Related links:

Do you have the right financial information to run and improve your business?

10 ways to get paid on time

Cashflow

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